Microsoft First Logo (1975)
Microsoft "Blibbet" Logo (1975)
Microsoft "blibbet" logo, used until 1987.
Microsoft "Pac-Man" Logo (1987)
Microsoft "Pac-Man" logo, designed by Scott Baker and used since 1987.
In 1987, Microsoft adopted its current logo, the so-called "Pacman Logo" designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, "The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.
Microsoft Logo with Slogan "Where do you want to go today?" (1994)
Microsoft logo as of 1994 with the 1994–2002 slogan "Where do you want to go today?".
Microsoft Logo with Slogan "Your potential. Our passion." (2008)
Microsoft logo as of 2008 with the current slogan "Your potential. Our passion.".
Microsoft's logo with the "Your potential. Our passion." tagline below the main corporate name, is based on the slogan Microsoft had as of 2008. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?."
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