Jeff Bezos founded Amazon.com in 1994, and launched it online in 1995. The company began as an online bookstore named "Cadabra.com", a name quickly abandoned for sounding like "cadaver"; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an on-line bookstore could offer more. Bezos renamed the company "Amazon" after the world's biggest river. Amazon.com soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.
Since 2000, Amazon's logotype is an arrow leading from A to Z, representing the desire to sell many products.
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